With many brick and mortar clothing companies moving into the e-commerce industry, a common question is, what should I use to package my products? This article will take a look at what you should consider in order to find packaging that works for you and review some options to help you come up with a solution.
Find Packaging that Represents You:
Remember, when people receive their items at home, the packaging will be the first in person representation they have of your product. Therefore, you want to use contemporary packaging design that works to represent your brand.
If you’re selling luxury apparel, you want it to be delivered in a well-constructed box with high quality graphics. If your brand puts on emphasis on using natural products, you will want to use a box that is recyclable and sustainable. Think of what your brand stands for and make sure these elements are incorporated into the packaging you use.
What are Your Packaging Options?
If you are shipping clothing, your packaging options will be mailers or boxes. Mailers are more cost-effective, easier to work with and more sustainable since they use less material.
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Boxes, on the other hand, offer a more luxurious presentation. If you are concerned about environmental issues, be sure to use boxes that are made from recycled cardboard. Corrugated cardboard also has a higher recycling rate than any other household good making it a recommended material for your packaging.
What Size Mailers and Boxes Should You Use?
After a while you will become familiar with what size boxes will be best to fit certain items of clothing. You will be able to determine which boxes are best for a dress, a shirt, two shirts, a coat, a pair of socks….and the list goes on. This is information that will make the packing process more efficient.
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To avoid wasting time and money with trial and error, you may also be able to find this information online.
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No matter how you choose to ship your clothing, great graphics will work to set your packaging apart and a good design will enhance the shopper experience to encourage future purchases.
If you are looking for a San Diego packaging design agency to provide the best graphics and design possible, Lien Design is highly recommended.
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Lien Design has years of experience in the branding and design industry. They are on top of the latest trends and they know what it takes to set your products apart. They will help you come up with packaging that is attractive, practical and unique.
If you are a retail company that is transitioning to an e-commerce format, packaging will be just one of the many challenges you face. The experts at Lien Design can help you make this transition easier providing you with package design expertise, graphics and packaging you can depend on. Call them first for all your branding needs.
All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.